Turo Summer Bash

THE EXECUTION

Over the weekend of December 8-9, 2023, Turo partnered with We Are Komodo to conduct a comprehensive brand awareness campaign. The collaboration gained additional traction through the influential endorsement of Nedd Brockman and was executed on one of the world's busiest beach walkways, coinciding with one of Sydney's hottest summer days.

The campaign featured attractions such as a branded Crystal Maze-style snow globe, immersive charity treadmill stations, complimentary acai bowls, ice baths, Turo supercars, and an extraordinary amount of branding. Notably, this activation received organic coverage from the nationwide news station Channel 9.