Shosai

THE BRIEF IN BRIEF

We partnered with Australian rugby player, Quade Cooper to launch his iconic fashion label SHOSAI. Our mission was to generate hype for their first collection release and sell out at pre-sale.

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THE STRATEGY

Using a brand launch roadmap that we have developed internally, we were able to generate an email list of over 9,000 sign ups with over 5,000 coming through paid social.

The process is to run a high-intent giveaway, drive traffic to a heavily branded landing page which builds the customer base and sell to this list in perpetuity.

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