Etymon

THE BRIEF IN BRIEF

Etymon Group, owning a chain of renowned restaurants in Sydney, realized they were missing a significant customer acquisition opportunity by not investing in digital advertising. Komodo was tasked with driving increased booking volume at a 6x ROI across five key venues while simultaneously boosting brand awareness. The targeted approach focused on audiences within a 25km radius of each venue.

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THE STRATEGY

The strategy consisted of both demand creation and demand interception channels to capitalise on existing consumer trends whilst also increasing market share of voice in the digital space. Komodo used Meta and Google to achieve very
strong results and additional revenue.

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