Fenty x Puma

THE BRIEF IN BRIEF‍

Fenty x Puma briefed Komodo to contract female talent who fall under three key pillars of fashion, entertainment and culture, to generate product heat around the three Creeper colour ways. We aimed to engage the target Gen Z consumer (16 to 25 years old) across all five territories of the UK, France, Spain, Italy and The Netherlands. We selected a diverse pool of diverse talent who align with Fenty x Puma’s talent profiles and values.

THE OUTCOME

For this campaign, we worked with talent to produce TikTok content predominately; We opted to work with talent whose follow tier ranged from micro to macro and aligned closely with the Fenty brand and ethos. We identified a diverse pool of talent who fell under one or more of the four brand values. We secured a total of  21 TikTok videos or Instagram Feed Posts and 32 Instagram Story Frames. We have reported 349,956 engagements and 3,218,294 impressions from the content shared

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