MAC

THE BRIEF IN BRIEF

Honored to organize M.A.C's global Halloween event, we faced a last-minute theme change. In less than three weeks, we successfully executed the entire event, covering production,
performances, and branding.

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THE ACTIVATION

Our Halloween event featured a fully produced venue with a giant disco ball, M.A.C-branded makeup room, graffiti decor, live body paint artists, a themed show, and a Grey Goose-sponsored bar.
Highlights included a 10-day Soho billboard, a photobooth, a social competition, and themed food. An @maccosmetics Instagram video (24.5M followers) boosted brand exposure, thrilling clients and wowing attendees.

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