Michael Kors

The Brief

To launch Michael Kor’s 007 Capsule Collection, Komodo Led an influencer activation in Iceland. Six High Profile influencers were selected with a total reach of 10.2 million across Michael Kors key consumer markets; UK, France, Spain, Germany and Italy.

Our Strategy

Leonie Hanne, Veronica Ferraro, Aida Domenech, Tamara Kalnic, Giorgia Malerba and CassandraCano experienced an epic 3-day content mission which saw them explore Iceland’s iconic black sand beaches, Helicopter over erupting volcanos and fully immerse in Sky Lagoons 7-step Relaxing Rituals.

The Trip generate an outstanding amount of paid and organic social coverage which led to spiking engagement and soaring social reach. As well as promiting exposure and sales of the MMK 007 capsule collection, the activation cemeneted Michael Kors as a leading luxury brand in created elevated experiential influencer activations.

In addition to the influencers shared content, Komodo shot a library of stills and video content, all optimised for social to bring the on the ground experience to life for all the Michael Kors consumers.

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