Match Masters

Match Masters came to Komodo wanting to dominate “down under” after seeing strong success in other regions and markets. Working with global stars like Robbie Williams & Vinnie Jones inspired us to enlist local superstars Nick Kyrios, Kalyn Ponga & Bailey Smith to spearhead the campaign.What do athletes have to offer mobile gaming:

• Recognisable faces in the Australian market
• Large social audience to organically distribute content
• High concentration of Australian followers
• Media trained and familiar with being in front of the camera
• Competitive nature aligned with Match Masters high pressure game play

The nostalgia of a typical Australian home, low-fi production techniques and some good old Aussie humour thrust Match Masters to the forefront of the social sphere.The campaign resulted in 23M+ impressions, 600K+ engagements, 47K+ link clicks and 8K+ downloads.

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