Island Poké

The Brief

Island Poké asked us to help drive new customers to their recently launched branch using influencers and paid media.

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Our Strategy

We used influencers from the food, fashion, lifestyle, music and comedy verticals to create both Posts and stories encouraging their audience come down to Island Poké for the £1 bowl day.

Influencers used the countdown sticker in their stories meaning that their followers could save the date and be notified on the day to go down to the shop.

We used paid media to supplement our influencer activity by targeting foodies and young professionals in the local area.

The client was extremely happy as their £1 bowls had sold out by 13:00 after just 2 hours and their total website visits rose by 50%.

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