Crystal Ski Holidays

The Brief

Komodo ran Crystal Ski Holidays influencer campaign for 2020 in French ski resort, Val d’Isere in February this year.

Crystal Ski Holidays are renowned for accessibility, opening ski holidays up to new skiers, families and friends, creating fun, great value, memorable experiences one slope at a time. Komodo’s goal was to change the perception that ski holidays are only for advanced skiers and encourage inclusivity, memories and unforgettable experiences. Komodo worked with influencers across all abilities, all backgrounds and market segments to create a campaign which resonates with all consumers across the Crystal Ski Holidays target market.

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Our Activation

The activation saw Gabby Allen, Sarah Ashcroft, Lucie Donlan, Laila Dahou, Tommy Brady and Pete Wicks experience a Crystal Ski holiday.

Komodo shot the full campaign which generated a huge amount of social exposure and engagement as well as creative photography and videography to highlight all the varying elements of a Crystal Ski holiday. Crystal Ski can be all things to all people and this is exactly what the Komodo creative team promoted in this campaign through a detailed itinerary highlighting experiences such as Ice Diving, Ski Mobiling, Paragliding, Massages, Chalet Dining, Apres Ski, Bars and Nightlife.