ASOS Luxe & Dark

The Brief

To launch ASOS’ brand new product range, Dark Futures (menswear) and Luxe (womenswear), Komodo commissioned over 60 influencers in order to create content and promote the collection with the goal of building awareness and driving sales.

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Our Strategy

We activated top influencers with an exceptional engagement rate, audience and who fit the brief aesthetically to help us communicate the new range launches in this market. The idea was to focus on the versatility of the range which allows you to mix outfits to fit within your day, making you in control of the style you want.

The launch boasted overwhelming success, with a total reach of over 33 million users, exceptional engagement and soaring sales.

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