Ahoy Club

The Brief

When world leading yacht charter brand, Ahoy Club were set to launch their brand new super yacht ‘Coral Ocean’ to a global audience, they knew they needed to go big, bold and unforgettable. Ahoy Club appointed Komodo as their content partner for launch and the team set about creating a campaign that would live long in the minds of viewers around the world.

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Every content shoot follows the same Komodo winning formula, and this one was no different:

1. Define our goals, our deliverables & brief the team for action
2. Get Creative! Come up with our concepts & ‘Never Do Normal’ inspiration for the campaign
3. Planning, logistics & storyboards; no shoot is complete without a water tight call-sheet & shot-list
4. Travel to France for 4 days of content production, late nights, little sleep and unforgettable drone shots!
5. Post production, editing, colour grading and bring the campaign to life...
6. Deliver to a happy client and watch the content roll out to millions of eyes globally

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The Komodo team delivered a full suite of image assets to be used in brochures, website and across all socials. On top of this was a 4 minute hero launch video and accompanying social edits to showcase every element of the beautiful super yacht across all marketing channels. The team cast 8 models for the shoot and had an agile production crew of 6, including a director, photographer, videographer, drone pilot and support team.

The content was featured in online publications such as Boat International, Super Yacht Times & Pagesix. The project was timeline from briefing to execution to content delivery was 4 weeks.

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