Adidas

The Brief

To support the ongoing growth of the Adidas Superstar Tracksuit range, Komodo ran a large scale Tiktok campaign spanning across the UK.

Our Strategy

Leonie Hanne, Veronica Ferraro, Aida Domenech, Tamara Kalnic, Giorgia Malerba and CassandraCano experienced an epic 3-day content mission which saw them explore Iceland’s iconic black sand beaches, Helicopter over erupting volcanos and fully immerse in Sky Lagoons 7-step Relaxing Rituals.

Komodo conceptualised a viral campaign to spread the word of the #SSTSoldier, then handled all booking of talent & logistics of product, to create a viral campaign tapping in to the highly engaged urban culture.

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