Visit Singapore
THE Problem
Singapore was looking to reach potential Australian and New Zealand travellers to showcase their destination as more than just an airport stop over - particularly highlighting key sectors of tourism which appeal to Gen Z & Millennial travellers.
THE KOMODO EFFECT
52M+ - Impressions | $6.8 - Organic CPM | 3.9M+ - Engagements | 4.2M+ - TikTok LIVE Impressions | 79 - In feed Posts | $22.5M - EMV
How We Achieved It.
An innovative and world first platform The Journey was created by Komodo to organically showcase a destination fuelled by the power of TkTok. The Journey Singapore saw six top creators embark on a seven-day adventure, competing in four tourism-driven challenges designed to showcase the best of the Lion City. Guided by their followers, they explored Singapore’s adventure, culinary, cultural and iconic urban attractions, battling it out to become the Destination’s Most Viral Creator. Each challenge highlighted unique experiences while leveraging creator-led content, gamification, and TikTok-native tactics to drive engagement. The ultimate reward? One lucky follower won a money-can’t-buy trip to Singapore, proving that The Journey doesn’t just showcase destinations—it drives tourism.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
