Meet Me In Malta: The Social Bucket List
THE Problem
To spark curiosity and inspire authentic exploration, Komodo partnered with TikTok creators from key global markets to reimagine Malta as the ultimate year-round bucket list destination. Through captivating, influencer-led stories and multi-platform content, the campaign evolved into a viral movement—driving organic buzz, exceeding KPIs, and reshaping how Malta is experienced and shared.
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THE KOMODO EFFECT
21.5M - Impressions | 348K - Likes | 18% - Average Engagement | $4.6 - CPM | $0.02 - CPE
How We Achieved It.
Komodo collaborated with a curated group of influential TikTok creators from key global markets to position Malta as a year-round bucket list destination. Each creator produced authentic, diary-style content that highlighted Malta’s hidden gems, cultural landmarks, and natural beauty, ensuring the island felt both aspirational and accessible. By leaning into native TikTok mechanics, trending formats, and interactive storytelling, the campaign encouraged high levels of engagement and organic sharing, generating hundreds of unique assets that consistently referenced Visit Malta’s messaging. This strategy not only exceeded all pre-campaign KPIs but also generated organic PR coverage without proactive outreach, proving the campaign’s cultural relevance and viral pull. Meet Me In Malta evolved beyond a one-off activation into a social-first movement, leaving behind a trail of “Malta Moments” that sparked genuine buzz and inspired future travellers across global markets to add Malta to their bucket lists.
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CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
