TUI Lakes
THE Problem
For this campaign, we partnered with Josie & Ryan to create Instagram content showcasing their collaborative trip with @tuilakes. The campaign aimed to highlight the diverse experiences offered by a Lakes & Mountains holiday and emphasise the personalised aspects of the TUI journey, from booking to excursions. Ryan and Josie also conducted a press interview for national coverage.
THE KOMODO EFFECT
10.7M - Impressions | 2.9M - ENGAGEMENTS | 108K - LIKES
How We Achieved It.
The Komodo team captured engaging content, creating a three-part diary-style series across Josie, Ryan, and TUI Lakes' channels. This content consistently referenced the booking process and brand name, driving awareness across all platforms. Ryan & Josie utilised interactive elements within Instagram Stories to engage their followers and demonstrate TUI's "&More" messaging. The campaign generated 69 pieces of content from Ryan & Josie, including a bonus Instagram Reel and 52 added-value Instagram Story frames. We also achieved a total EMV (Earned Media Value) of £235,000. This campaign effectively showcased the TUI Lakes & Mountains experience through authentic influencer collaboration, generating engaging content and significant earned media value while highlighting the personalised aspects of booking and enjoying a TUI holiday.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
