
TOURISM WHISTLER
THE Problem
To launch the 2025 winter ski season, Komodo partnered with six top influencers to deliver the #WhyWhistler campaign. Through an action-packed week in Canada, the creators highlighted Whistler’s accessibility and diverse experiences, sparking excitement and social buzz that positioned the resort as the must-visit ski destination.

THE KOMODO EFFECT
2 - Award Nominations | 6 - Talent | 38M+ - Reach | 42M+ - Impressions | 30M+ - Engagements | +86% - Bookings
How We Achieved It.
Komodo launched the #WhyWhistler campaign with six influencers to showcase Whistler, Canada, as the ultimate ski holiday destination. Across a week-long itinerary, creators highlighted the resort’s accessibility for all abilities and its wide range of activities, from skiing to après-ski experiences. Influencers produced authentic, diary-style content that brought the destination to life, designed to resonate across TikTok and Instagram while consistently referencing Crystal Ski Holidays’ brand messaging. The campaign delivered high-impact social exposure and engagement, successfully positioning Whistler as a must-visit location and reinforcing Crystal Ski Holidays’ role in making world-class ski experiences accessible to all.







