PUMA x Speedcat – Driving Cultural Relevance Through Influencer Storytelling
THE Problem
To relaunch the PUMA Speedcat silhouette, Komodo activated influencers across London, Manchester, and Scotland. A curated mix of fashion and lifestyle creators aged 18–24 showcased the sneakers through trend-led TikTok and Instagram content, sparking a wave of aspirational, shareable moments that strengthened PUMA’s cultural presence.
THE KOMODO EFFECT
2.7M - Reach | 3.9M - Impressions | 48K - Likes | 176K - Engagements | 46 - Pieces Of Content
How We Achieved It.
Komodo launched the PUMA Speedcat relaunch with a dynamic influencer activation across London, Manchester, and Scotland, engaging Gen Z creators who authentically integrated the silhouette into everyday streetwear. By focusing on duos, couples, and groups of friends, the campaign delivered highly relatable and aspirational TikTok and Instagram content that tapped directly into trending formats and cultural conversations. Creators were supported with styling guidance and encouraged to showcase Speedcat as a lifestyle staple, producing an authentic wave of shareable moments. This strategy ensured the campaign resonated far beyond initial posting windows, cementing Speedcat’s position as a fashion-forward icon and driving cultural relevance within the 18–24 demographic.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
