SOUTH AUSTRALIA TOURISM
THE Problem
With Australia’s borders reopened post-COVID, the South Australian Tourism Commission (SATC) launched an initiative to encourage young people from overseas to work in South Australia's tourism and hospitality sectors.
THE KOMODO EFFECT
4.2M - Impressions | 1m - Engagements | 16k - Sign Ups
How We Achieved It.
Komodo partnered British TikTok stars Monty Keates and Max Balegde with SATC to showcase South Australia's offerings. The creators documented their experiences across TikTok and Instagram, generating over 4 million views and 200,000 likes on their live stream. Their efforts contributed to SATC gaining 16,000 sign-ups for their Working Holiday Visa initiative. This campaign successfully leveraged travel influencer marketing to promote South Australia as a desirable destination for working holidaymakers, utilising engaging content and popular creators to drive visa applications and raise awareness.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
