Sofitel
THE Problem
With Sofitel Sydney Wentworth preparing to reopen its doors to the public in early 2025, Komodo was tasked with repositioning the hotel as the leading 5-star luxury destination, both locally and internationally.

THE KOMODO EFFECT
How We Achieved It.
We executed an integrated, social-led campaign launch, "Art De Vivre," transcending industry boundaries and setting new benchmarks in the luxury hotel landscape. The campaign, centered around the tagline "The rebirth of an icon," aligned with Sofitel's brand values and showcased the hotel's transformation. Through a multi-act structure, we followed several characters on a captivating journey, culminating in the reveal of a revitalised Sofitel, personified by an iconic woman. This strategic approach effectively repositioned Sofitel Sydney Wentworth as a leading luxury hotel, leveraging a compelling narrative and integrated campaign to generate excitement and capture audience attention.



