Sofitel
THE Problem
With Sofitel Sydney Wentworth preparing to reopen its doors to the public in early 2025, Komodo was tasked with repositioning the hotel as the leading 5-star luxury destination, both locally and internationally.
THE KOMODO EFFECT
How We Achieved It.
We executed an integrated, social-led campaign launch, "Art De Vivre," transcending industry boundaries and setting new benchmarks in the luxury hotel landscape. The campaign, centered around the tagline "The rebirth of an icon," aligned with Sofitel's brand values and showcased the hotel's transformation. Through a multi-act structure, we followed several characters on a captivating journey, culminating in the reveal of a revitalised Sofitel, personified by an iconic woman. This strategic approach effectively repositioned Sofitel Sydney Wentworth as a leading luxury hotel, leveraging a compelling narrative and integrated campaign to generate excitement and capture audience attention.
CONTACT
US
CUSTOMER
TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
