Sofitel

Content Production

THE Problem

With Sofitel Sydney Wentworth preparing to reopen its doors to the public in early 2025, Komodo was tasked with repositioning the hotel as the leading 5-star luxury destination, both locally and internationally.

Sofitel

THE KOMODO EFFECT

How We Achieved It.

We executed an integrated, social-led campaign launch, "Art De Vivre," transcending industry boundaries and setting new benchmarks in the luxury hotel landscape. The campaign, centered around the tagline "The rebirth of an icon," aligned with Sofitel's brand values and showcased the hotel's transformation. Through a multi-act structure, we followed several characters on a captivating journey, culminating in the reveal of a revitalised Sofitel, personified by an iconic woman. This strategic approach effectively repositioned Sofitel Sydney Wentworth as a leading luxury hotel, leveraging a compelling narrative and integrated campaign to generate excitement and capture audience attention.

Sofitel

 CONTACT 

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CUSTOMER
TESTIMONIALS

MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.

Justine Dunton
Director Communications, MAC Cosmetics

Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.

Felicity Elliott
Brand Manager, Glaze Hair

Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.

Rany Rosalie
Marketing Manager

Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.

Olivia Farrell
Social & Talent Marketing Lead , TUI

I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!

Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS