SodaStream – Mix Machine Campaign
THE Problem
SodaStream needed to reposition itself beyond sparkling water and introduce the Mix machine as a versatile, first-of-its-kind innovation. The challenge was to shift consumer perception, clearly communicate expanded use cases, and drive consideration in a competitive pre-Black Friday window, where attention is high but conversion is harder to win.
THE KOMODO EFFECT
4.2M+ Impressions | 641K Engagements | 15.5K Link Clicks | 31 Social Posts
How We Achieved It
Komodo activated a phased creator campaign spanning 4–6 weeks, designed to build momentum into Black Friday. By partnering with a mix of micro to macro influencers, we showcased the Mix machine’s versatility across multiple beverage use cases—making the product more relatable and actionable. Each creator was equipped with unique discount codes, bridging content with conversion. Supported by both organic and paid amplification, the campaign turned discovery into intent, driving high engagement alongside over 15.5K tracked link clicks.
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TESTIMONIALS
I hope you know how much I’ve loved working with you and the entire team. I found your agency through a Google search, and I still can’t believe what we’ve accomplished together on Olé. I will forever be proud of the work we’ve done, and I truly believe the brand is set up for success this summer.
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
