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Selfie Leslie Global Digital Strategy
Global Influencer Campaign
Performance Marketing
THE Problem
Selfie Leslie, a US brand, aimed to expand in Australia by reinforcing its identity to new audiences. An impactful influencer campaign was needed to leverage key fashion leaders, enhance brand awareness, and drive sales.
THE KOMODO EFFECT
8M+ - Impressions| 270K+ - Engagements | $675K - In Sales | 6K+ - Code uses
How We Achieved It.
Over three months, we engaged Australian and US influencers, including Komodo talent, to boost brand awareness and form relationships. This led to ambassador agreements, OOH activations, and events. We used micro and macro influencers for engaging haul content that drove traffic to the site for exclusive discounts. Affiliate codes effectively drove conversions and tracked individual performance.
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CONTACT
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CUSTOMER
TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS