Brewing Buzz for Thrill Seeker Mascara
THE Problem
To drive awareness for Rimmel’s Thrill Seeker Mascara in its unique cappuccino shade, Komodo created “The Roast Room” pop-up experience. Coffee-inspired food, cocktails, and immersive branded moments turned the launch into a multi-sensory celebration — sparking memorability, social buzz, and excitement around the product.
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THE KOMODO EFFECT
250 - Attendees | 398 - Pieces Of Content | 2.9M+ - Impressions | $461K+ - EMV
How We Achieved It.
Komodo brought Rimmel’s new Thrill Seeker Mascara in cappuccino shade to life through The Roast Room, an immersive pop-up designed to fuse beauty with coffee culture. Guests were treated to cappuccino-inspired food and drinks, from affogatos to coffee slushies, alongside experiential touchpoints like a branded photo booth, a CCTV-style photo opportunity, and a temporary tattoo station with themed designs. Entertainment highlights included a standout DJ set and a makeup artist delivering “toasty” looks inspired by coffee flavors such as Espresso and Latte, ensuring both memorability and strong social moments. This highly sensory experience elevated product awareness, generated engaging branded content, and reinforced Rimmel’s reputation for playful innovation.
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CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
