Puma x Fenty Creeper Launch
THE Problem
Fenty x Puma tasked Komodo with contracting female talent from fashion, entertainment, and culture to drive excitement for the three Creeper colorways. Our goal was to engage Gen Z consumers (ages 16-25) across the UK, France, Spain, Italy, and The Netherlands. We chose a diverse group of influencers who matched Fenty x Puma’s brand values and profiles.
THE KOMODO EFFECT
8.1M+ - REACH | 3.2M+ - IMPRESSIONS | 4.6K - CLICKS | 43.6K - LIKES | 349K+ - ENGAGEMENTS
THE CAMPAIGN
For this campaign, we focused on TikTok content, working with influencers from micro to macro tiers who aligned with the Fenty brand and ethos. We selected a diverse group representing Fenty's four core values. The campaign produced 21 TikTok videos or Instagram feed posts and 32 Instagram Story frames.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS