Puma x Fenty Creeper Launch
THE Problem
Fenty x Puma tasked Komodo with contracting female talent from fashion, entertainment, and culture to drive excitement for the three Creeper colorways. Our goal was to engage Gen Z consumers (ages 16-25) across the UK, France, Spain, Italy, and The Netherlands. We chose a diverse group of influencers who matched Fenty x Puma’s brand values and profiles.

THE KOMODO EFFECT
8.1M+ - REACH | 3.2M+ - IMPRESSIONS | 4.6K - CLICKS | 43.6K - LIKES | 349K+ - ENGAGEMENTS
THE CAMPAIGN
For this campaign, we focused on TikTok content, working with influencers from micro to macro tiers who aligned with the Fenty brand and ethos. We selected a diverse group representing Fenty's four core values. The campaign produced 21 TikTok videos or Instagram feed posts and 32 Instagram Story frames.

