PUMA | Palermo Vintage MCFC
THE Problem
For this campaign, we partnered with nine creators to attend the Manchester City vs Brentford match at the Etihad Stadium on September 14th. Puma and Komodo hosted the talent at The Wayfarer pub near the stadium before the game, followed by a full box experience at the Manchester City grounds. All content captured was organic, with talent-provided styling guidance and relevant tags/hashtags in advance.
THE KOMODO EFFECT
423k - Impressions | 202k - Engagements | £26k - Earned Media Value
How We Achieved It.
We strategically selected nano- to mid-tier influencers whose audience interests aligned with the campaign's goal of driving awareness for the Palermo Vintage silhouette and fostering a sense of community. The influencers shared a total of 35 Instagram Story frames throughout the day. In the following days, three creators—Joseph, Kareena, and Alex—shared dedicated content featuring the trainers or vlogged their entire match day experience. This campaign used sports event influencer marketing to highlight a fashion footwear product, successfully building community and driving product awareness.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
