Prettylittlething
THE Problem
Prettylittlething engaged Komodo's Australian office over a multi-year period to develop and execute localized content plans specifically tailored for the Australian market. The primary objective was to create and deliver seasonally relevant content that resonated with the local audience, supporting the brand's continued growth and expansion within the Australian market.

THE KOMODO EFFECT
How We Achieved It.
Komodo's solution for Prettylittlething focused on creating highly localized and impactful content. We strategically partnered with recognizable Australian talent, producing a diverse range of assets for web, social media, OOH, and television. To enhance brand resonance, we captured content in aspirational Australian locations, as well as a large-scale shoot in Fiji, showcasing the brand in desirable settings. Notably, during the challenging COVID-19 period, Komodo demonstrated its innovative capabilities by executing the world's first global fashion campaign using exclusively drone-captured footage, effectively navigating social distancing restrictions while delivering high-quality, engaging content.









