Penhaligons Alula
THE Problem
To host a global activation like no other, to showcase Penhaligon's latest fragrance ‘ AlUlA’ from their Incense Trade Route’s collection.
THE KOMODO EFFECT
19.6m - Impressions | 1.93% - Engagement Rate | £365.1k - Content Value
How We Achieved It.
Experience the magic of AlUla like never before with Komodo's activation that brought together 25 influencers from around the world. Nestled in the heart of the Arabian desert, AlUla became the canvas for an unforgettable trip, spanning three action-packed days. Crafted with precision, the itinerary was nothing short of spectacular and provided the perfect settings to showcase the very best of what AlUla has to offer. From immersive perfume workshops led by the fragrance's curators, to breathtaking hot air balloon rides above the desert, every moment was crafted to perfection. Exploring heritage sites, dining in unique venues like Maraya, and hiking through rugged landscapes provided endless opportunities for creating captivating and unique content that resonated globally. The result? A social media frenzy of stunning visuals and videos that flooded social media feeds, captivating audiences across the globe.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
