ŌURA – Australia Launch Experience
THE Problem
ŌURA needed to enter the Australian market with authority, not noise. Despite growing interest in wellness tech, sleep remained an overlooked metric—misunderstood, under-prioritised, and difficult to communicate in a compelling way. The challenge was to translate complex sleep data into something culturally relevant, tangible, and shareable, while driving meaningful engagement across press and social.
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THE KOMODO EFFECT
65 Attendees | 87 Social Posts | 223K Engagements | 3.5% Avg Engagement Rate
How We Achieved It
Komodo launched ŌURA in Australia through a premium, insight-led experience in Sydney. Grounded in ANZ Sleep Report data, we built an immersive Sleep Studio in Centennial Park that evolved with natural circadian light from day to sunset. Guests moved through a series of Aussie-inspired rituals designed to improve sleep quality, transforming abstract data into lived, sensory moments. The result was a format that made the science accessible, the experience memorable, and the content inherently shareable across press and social.
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TESTIMONIALS
I hope you know how much I’ve loved working with you and the entire team. I found your agency through a Google search, and I still can’t believe what we’ve accomplished together on Olé. I will forever be proud of the work we’ve done, and I truly believe the brand is set up for success this summer.
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
