Olé Cocktails – A Premium Coachella Takeover
THE Problem
To elevate Olé Cocktails as a lifestyle brand, Komodo hosted a select group of macro-influencers at Coachella. Across a three-day Palm Springs retreat, talent enjoyed VIP passes, luxury accommodations, curated dining, and exclusive branded experiences that sparked a wave of social buzz.
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THE KOMODO EFFECT
2.8M+ - Reach | 1.6M+ - Impressions | 38K+ - Likes | $181K+ - EMV | 137 - Pieces Of Content
How We Achieved It.
Komodo created a premium brand experience by hosting select influencers at a private Palm Springs villa during Coachella weekend. Guests enjoyed full accommodations, curated dining, branded content moments, and exclusive access to the Olé Surf Club, alongside VIP festival passes that gave them unparalleled access to the Coachella grounds. A macro-influencer group with a combined following of 2.8 million generated aspirational and highly shareable content that captured both the vibrancy of the festival and the elevated lifestyle associated with Olé Cocktails. This three-day activation overdelivered on brand awareness and visibility, distinguished by personalized touches and immersive experiences that built meaningful connections and long-term advocacy among attendees.
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CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
