NYX Professional Makeup – The Buttermelt Glaze Gala
THE Problem
Komodo was tasked with delivering a standout launch for NYX’s new Buttermelt Glaze Skin Tint. Designed to generate buzz, ignite social engagement, and spotlight the product’s unique features, the Buttermelt Glaze Gala brought 246 top influencers together for an unforgettable evening that cemented NYX’s status as a beauty trendsetter.
THE KOMODO EFFECT
290 - Attendees | 583 - Social Posts | 960K - Engagements | 10.6M - Content Views | $0.16 - CPE
How We Achieved It.
We transformed Old Sessions House into a vibrant beauty showcase, welcoming 246 influencers to the Buttermelt Glaze Gala. A yellow carpet entrance, Glambot photo ops, signature cocktails, gourmet canapés, and a DJ set set the stage. Highlights included a surprise flashmob, an ice sculpture reveal, and a grand product showcase, creating an unforgettable launch moment amplified across social.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
