New Balance – Launching With Impact in Las Vegas
THE Problem
To spotlight the New Balance x JD Sports partnership and the grand opening of JD’s new Las Vegas flagship, Komodo delivered a two-day “1000 Container” activation. Featuring bold photo moments, interactive zones, and exclusive giveaways, the experience drew thousands of attendees and turned the Strip into a stage for the new 1000 colorways.
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THE KOMODO EFFECT
4,900 - Attendees | $61,000 - Sales
How We Achieved It.
Komodo amplified the New Balance x JD Sports partnership with a high-energy, two-day activation outside JD Sports’ new flagship store on the Las Vegas Strip. The immersive event spotlighted the release of the 1000 silhouette in bold new red and blue colorways through eye-catching photo opportunities, interactive engagement zones, and exclusive giveaways. Brand ambassadors drove crowd participation and excitement, keeping energy high and foot traffic consistent across both days. With 4,900 attendees and $61,000 in direct sales, the activation successfully combined experiential marketing with commercial impact, boosting awareness of both the product launch and the flagship opening while leaving a lasting impression on attendees.
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CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
