My Sky Sunday
THE Problem
To host an activation like no other, to showcase Patrons latest tequila ‘ Patron El Cielo’ and unveil the latest ski collection from ‘My Sunday Ski’.

THE KOMODO EFFECT
9m - Impressions | 237k - Engagements | 115 - pieces of Content
How We Achieved It.
Komodo took 5 influencers to glamorous ski resort, Courchevel, staying at the luxury Six Senses Resort. Over an action packed 3 day activation, a meticulously crafted itinerary set the stage for captivating content moments for both brands. We kick started the trip in style by leaving on a fully branded private jet to the picturesque mountains. The trip saw everything from skiing on some Europe’s finest runs, to dining at trendy hotspots such as Bagatelle & Sumosan, to even dining at a remote mountain lunch. The itinerary embodied My Sundays Ski ethos, 'From Piste to Party' with influencers sporting the latest collection, wearing it from the mountain slopes to après-ski soirées! Throughout each dining occasion, guests indulged in a range of custom Patron El Cielo cocktails, spotlighting the brand's versatility. The trip generated fantastic results for both brands, through each influencers content and through the use of Komodo's content services.









