Michael Kors 007 Capsule Collection
THE Problem
Michael Kors tasked Komodo with leading an influencer activation for their 007 capsule collection. Six high-profile influencers were selected to travel to Iceland with Komodo for the activation.
THE KOMODO EFFECT
13.9M - REACH | 68.8M - IMPRESSIONS | 2.3M - LIKES | 6 - INFLUENCERS | 255 - DELIVERABLES
THE ACTIVATION
The trip generated an outstanding amount of social coverage, leading to spiked engagement and reach. As well as increasing exposure and sales of the MMK x 007 capsule collection, the activation cemented Michael Kors as a leading luxury brand in elevated influencer activations.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS