Michael Kors 007 Capsule Collection
THE Problem
Michael Kors tasked Komodo with leading an influencer activation for their 007 capsule collection. Six high-profile influencers were selected to travel to Iceland with Komodo for the activation.
THE KOMODO EFFECT
68.8m - Impressions | 61.4M - Engagements | 255 - Content Pieces | 13.9M - REACH
How We Achieved It.
he Trip generate an outstanding amount of paid and organic social coverage which led to spiking engagement and soaring social reach. As well as promoting exposure and sales of the MMK 007 capsule collection, the activation cemented Michael Kors as a leading luxury brand in creating elevated experiential influencer activations.In addition to the influencer's shared content, Komodo shot a library of stills and video content, all optimised for social to bring the on-the-ground experience to life for all the Michael Kors consumers.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
