Michael Kors 007 Capsule Collection
THE Problem
Michael Kors tasked Komodo with leading an influencer activation for their 007 capsule collection. Six high-profile influencers were selected to travel to Iceland with Komodo for the activation.

THE KOMODO EFFECT
13.9M - REACH | 68.8M - IMPRESSIONS | 2.3M - LIKES | 6 - INFLUENCERS | 255 - DELIVERABLES
THE ACTIVATION
The trip generated an outstanding amount of social coverage, leading to spiked engagement and reach. As well as increasing exposure and sales of the MMK x 007 capsule collection, the activation cemented Michael Kors as a leading luxury brand in elevated influencer activations.


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