Maybelline Fireworks Mascara Launch
THE Problem
To organise a summer event at a desirable London venue, to promote the launch of Maybellines latest mascara ‘Fireworks’

THE KOMODO EFFECT
114M - Reach | 6.5M - Video Views | 610K - Engagement | 100+ - Guests | 230 - Posts
THE ACTIVATION
The evening featured a mesmerising synchronised swimming performance, choreographed exclusively for Maybelline. An ear-piercing station which added an extra spark of glamour, and a fully branded pink taxi, which provided the perfect photo op for content. Getty Images captured the star-studded guest list, ensuring the event made national headlines the following day. We partnered with Glitterbox, who brought the best DJs in town, including DJ Yasmin and DJ Fat Tony, who kept the energy high.


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