Maybelline Fireworks Mascara Launch
THE Problem
To organise a summer event at a desirable London venue, to promote the launch of Maybellines latest mascara ‘Fireworks’
THE KOMODO EFFECT
114M - Reach | 6.5M - Video Views | 610K - Engagement | 100+ - Guests | 230 - Posts
THE ACTIVATION
The evening featured a mesmerising synchronised swimming performance, choreographed exclusively for Maybelline. An ear-piercing station which added an extra spark of glamour, and a fully branded pink taxi, which provided the perfect photo op for content. Getty Images captured the star-studded guest list, ensuring the event made national headlines the following day. We partnered with Glitterbox, who brought the best DJs in town, including DJ Yasmin and DJ Fat Tony, who kept the energy high.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS