MAC COSMETICS
Brand Activations & Events
Influencer Campaigns
THE Problem
Tasked with organising M.A.C's global Halloween event, we faced a last-minute theme change. In less than three weeks, we successfully executed the entire event, covering production, performances, and branding.
THE KOMODO EFFECT
350 - Attendees | 10.2m - Impressions | £1.9m - Earned Revenue
How We Achieved It.
Our Halloween event showcased a fully produced venue with a giant disco ball, M.A.C-branded makeup room, and graffiti decor. Live M.A.C. body paint artists, a themed show, and a Grey Goose-sponsored bar added excitement. Highlights included a 10-day Soho billboard, a photobooth, a social competition, and Halloween-inspired food. @maccosmetics Instagram video (24.5M followers) boosted brand exposure, leaving clients thrilled and attendees in awe.
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CUSTOMER
TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS