Elevating Advocacy in the Swiss Alps
THE Problem
To cement L’Oréal Luxe’s market position and inspire long-term advocacy, Komodo hosted an exclusive three-day Ski Staycation at No14 Chalet in Switzerland. Fourteen leading beauty influencers experienced an unforgettable alpine escape — blending adventure, luxury, and bespoke branded moments that brought the Big Deal mascara and Paradise Shadow Sticks to life.
THE KOMODO EFFECT
14 - Talent | 24.5M+ - Reach | 47.2M+ - Impressions | 3.8M+ - Engagements
How We Achieved It.
To strengthen influencer relationships and drive advocacy, Komodo hosted an exclusive three-day Ski Staycation for L’Oréal Luxe at the luxurious No14 Chalet in Switzerland. Fourteen top beauty influencers were treated to skiing, tobogganing, and a private film screening, alongside indulgent touches such as head massages and curated dinners each evening. The standout activation, the GONDOLA Hair Station, offered drinks and light styling with sweeping alpine views, delivering a highly shareable branded content moment. By combining adventure, relaxation, and luxury, the staycation deepened connections with key talent and generated aspirational, high-quality content that elevated product visibility and reinforced L’Oréal Luxe’s position as a market leader.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
