Lack of Color
THE Problem
Komodo was enlisted to create summer campaign shoots for Lack of Color and find ways to optimise its current content strategy, which was largely driven by expensive film productions with a lengthy turnaround on assets.

THE KOMODO EFFECT
How We Achieved It.
Creating a Euro summer-inspired shoot on the Sydney harbour, we enlisted two models and a mix of film and digital production techniques. Using post-production techniques to provide a film feel on digital content allowed us to produce a larger variety of content with a quick turnaround, which was further supported by social first content capture on iPhone.














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