GLAZE HAIR
THE Problem
Komodo was tasked with executing a three-month ambassador program, leveraging mid-sized influencers to consistently promote Glaze's launch of their iconic Super Gloss in three new shades, specifically the High Shine Highlights range for highlighted hair.
THE KOMODO EFFECT
7.7m - Impressions | 643k - Engagements | $510k - Earned Media Value
How We Achieved It.
We partnered with 16 influencers across the UK and US markets, engaging talent on TikTok, Reels, and Instagram Stories to document their experiences using Glaze High Shine Highlights. Content ranged from incorporating Glaze into morning routines to detailed product walkthroughs, enabling talent to effectively showcase Glaze's key product features and benefits. By collaborating with a diverse range of influencers, we achieved 226% of our projected delivery, generating an impressive reach of 7.2 million. The success of the campaign relied on a well-executed influencer ambassador program designed to highlight a new hair care product through engaging beauty influencer campaigns in both the UK and the US.
.jpg)
CONTACT
US
CUSTOMER
TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
