George by Asda
THE Problem
In late 2020, Komodo was commissioned to implement the creative direction, production and delivery of George at Asda’s 2021 activewear campaign, Made To Move.
THE KOMODO EFFECT
How We Achieved It.
Three crews running simultaneously across two sets at a time, to ensure our team was able to capture content for different George verticals, including in-store POS and digital video billboards. The campaign was live on George’s digital channels and in over 350 Asda stores across the UK, Channel Islands, Malta and Romania. Our creative was also distributed as a national digital billboard campaign, covering more than 2,000 sites around the UK.
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CUSTOMER
TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Justine Dunton
Director Communications, MAC Cosmetics
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Felicity Elliott
Brand Manager, Glaze Hair
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Rany Rosalie
Marketing Manager
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
Olivia Farrell
Social & Talent Marketing Lead , TUI
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
Tofunmi Ifarajimi
Digital Brand Activation Specialist, ADIDAS