Coca-Cola : Tyla Track Launch Campaign
THE Problem
Coca-Cola needed to generate rapid excitement around a new Tyla track in a crowded social landscape. The challenge was to create content that didn’t just reach audiences, but motivated participation, driving user-generated content, sustaining engagement, and outperforming aggressive reach targets within a short campaign window.
THE KOMODO EFFECT
16.9M Impressions | 357K Engagements | 47.5K Link Clicks | 75 Total Assets
How We Achieved It
Komodo delivered a content-first activation built for short-form virality across TikTok and YouTube Shorts. While initially contracted for 12 core assets, we expanded output organically—unlocking additional feed content and over 50 Instagram Story frames from talent attending the live event. This amplification strategy turned a planned content drop into a multi-surface social moment, increasing visibility and encouraging audience participation. The result was a campaign that not only drove engagement and clicks, but exceeded projected reach by 275%.
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TESTIMONIALS
I hope you know how much I’ve loved working with you and the entire team. I found your agency through a Google search, and I still can’t believe what we’ve accomplished together on Olé. I will forever be proud of the work we’ve done, and I truly believe the brand is set up for success this summer.
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
