Ciroa
THE Problem
Ciroa partnered with Komodo to launch the brand in Australia with ambitious goals, replicating its success in the USA. This involved a comprehensive approach, including organic social media, performance marketing, influencer marketing, creative direction, and content creation.

THE KOMODO EFFECT
250% - ROAS | 26% - Social Following | 245% - Additional Monthly Revenue | $100k - in 4 months
How We Achieved It.
In just two months, we scaled Ciroa’s ad account revenue by 245% by strategically allocating 60% of the budget to high-performing influencer and user-generated content (UGC). Leveraging strong still imagery in both prospecting and retargeting campaigns, alongside a strategic influencer push, we reduced the cost-per-acquisition (CPA) from $52 to $33. This approach not only doubled the return on ad spend (ROAS) but also optimised ad spend efficiency, delivering Ciroa’s highest revenue months and setting a new benchmark for their digital advertising performance. This successful launch campaign demonstrates the power of integrating influencer marketing with a performance-driven approach, utilising high-quality content and strategic budget allocation to achieve significant revenue growth and market penetration for a newly launched brand.



