Ciroa
THE Problem
Ciroa partnered with Komodo to launch the brand in Australia with ambitious goals, replicating its success in the USA. This involved a comprehensive approach, including organic social media, performance marketing, influencer marketing, creative direction, and content creation.
THE KOMODO EFFECT
250% - ROAS | 26% - Social Following | 245% - Additional Monthly Revenue | $100k - in 4 months
How We Achieved It.
In just two months, we scaled Ciroa’s ad account revenue by 245% by strategically allocating 60% of the budget to high-performing influencer and user-generated content (UGC). Leveraging strong still imagery in both prospecting and retargeting campaigns, alongside a strategic influencer push, we reduced the cost-per-acquisition (CPA) from $52 to $33. This approach not only doubled the return on ad spend (ROAS) but also optimised ad spend efficiency, delivering Ciroa’s highest revenue months and setting a new benchmark for their digital advertising performance. This successful launch campaign demonstrates the power of integrating influencer marketing with a performance-driven approach, utilising high-quality content and strategic budget allocation to achieve significant revenue growth and market penetration for a newly launched brand.
CONTACT
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been easier than any other agency I have worked with. They become what feels like part of the team and this leads to seamless campaign creation and management. Once they know your brand and understand your KPI’s they don’t stop delivering and exceeding expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
