CHARLOTTE TILBURY
THE Problem
Komodo was tasked with increasing sales and driving awareness for Charlotte Tilbury’s Summer Sale across Instagram, TikTok, and YouTube.
THE KOMODO EFFECT
2.9m - Reach | 275k - Engagements | 7.5% - Engagement Rate
How We Achieved It.
The campaign achieved significant success through the creation of compelling content within the designated timeframe and budget. Reach and engagement metrics substantially exceeded projected targets. A key highlight was the overwhelming interest from influencers eager to partner with the Charlotte Tilbury brand. Furthermore, participating talent expressed a strong desire for long-term collaborations. This interest provides a strategic advantage, enabling the tailoring of deliverables and scopes of work while fostering greater authenticity with their audiences, ultimately driving improved return on investment. The campaign’s strategy focused on leveraging beauty influencer marketing to promote a summer sale, strategically using social media to enhance cosmetics brand awareness and drive sales.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
