AirAsia – Taking Brand Love Further
THE Problem
To build brand love and awareness among Gen Z and travel-hungry Australians, Komodo designed a two-part activation that brought AirAsia’s spirit of adventure to life. From a giant Asia-shaped dartboard to a mystery luggage tag mechanic and branded post-race lounge, every touchpoint was built for fun, connection, and shareability — creating a journey as memorable as the destinations AirAsia flies to.
THE KOMODO EFFECT
80K - Footfall | 3,163 - Data Entries | 1,000+ - Merch Items | 700 - Successful Entries | 5 - Free Flights Won
How We Achieved It.
To connect with Gen Z and travel enthusiasts, Komodo designed a two-part activation that mirrored AirAsia’s brand ethos of delivering unforgettable journeys. A giant Asia-shaped dartboard, mystery luggage tag mechanic, and immersive post-race lounge brought the brand to life in unexpected ways, while interactive elements encouraged direct audience participation and organic social sharing. Despite rain on the day, the activation delivered a seamless “journey” experience for participants, beginning with check-in and ending with a boarding call, leaving runners delighted and audiences engaged both on-site and online. The campaign achieved high levels of brand awareness and sparked genuine buzz, turning a race-day activation into a memorable cultural moment that resonated beyond the event itself.
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TESTIMONIALS
MASSIVE THANK YOU for everything you poured into our Halloween Event. We’re seeing such INCREDIBLE content go up – and can’t wait to see the full results and impact come through.
Working with Komodo has been better than any other agency i have worked with. They become part of the team which makes for seamless campaign execution. Exceeded all expectations.
Penhaligon’s appointed Komodo as our events and content agency for a major fragrance launch which proved to be a great partnership from start to finish. We couldn’t have wished for a better kickoff to the campaign.
Komodo have changed the game at TUI. Since our first project together back in 2019, the whole business has shifted to invest more in social after seeing the return and reach of our campaigns with Komodo.
I’m not surprised we’re now working on a retainer basis, the campaign went so well the first time it just made sense. That's credit to you guys!
