
Campaign Overview
TUI enlisted Komodo to support them and promote their subsidiary company Crystal ski holidays to a millennial audience by running a travel influencer activation to Val d’sere, France. Komodo’s aim was to change the perception that ski holidays are only for advanced skiers and encourage inclusivity, memories and unforgettable experiences.
Deliverables
1 x 30 Second Video Campaign
30 x Professionally Retouched Images shot in a Luxury Thailand Villa.
4 x Swipe up to shop
4 x Tagged posts
Location
Val D’Isere

21
Total Post
377k
Total Likes
1,913
Total Comments
16.7M
Social Reach



