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Campaign Overview

TUI enlisted Komodo to support them and promote their subsidiary company Crystal ski holidays to a millennial audience by running a travel influencer activation to Val d’sere, France. Komodo’s aim was to change the perception that ski holidays are only for advanced skiers and encourage inclusivity, memories and unforgettable experiences.

Deliverables

1 x 30 Second Video Campaign
30 x Professionally Retouched Images shot in a Luxury Thailand Villa.
4 x Swipe up to shop
4 x Tagged posts

Location

Val D’Isere

21
Total Post
377k
Total Likes
1,913
Total Comments
16.7M
Social Reach