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Campaign Overview

Komodo were commissioned by ASOS to organise shoot and manage a 360 degree influencer campaign. The objective of the campaign was to commission content and raise awareness of the ASOS Luxe and ASOS Dark Futures range in the UK.

Strategy

We organised and produced two above the line campaigns using tier 1 influencers @sarahhashcroft and @lukeroytrotman as the face of the two campaigns.

We sourced, contracted, briefed and gained selects from all the talent to create their content and go live between the dates of the 17th-31st of August in order to comply with ASOS’s guidelines of posting. The goal was to commission content across Instagram, Youtube and TikTok.

Deliverables

4 x Campaign Video
40 x Campaign Images
63 x No. of Influencers Used
£2.7m Total Media Value

Location

London

15.1%
Average Engagment
10.5m
Total Engagement
54.8k
Total Swipe Ups
33.9M
Social Reach
Komodo X ASOS MAN - London
Komodo X ASOS Women - London