Komodo were commissioned by ASOS to organise shoot and manage a 360 degree influencer campaign. The objective of the campaign was to commission content and raise awareness of the ASOS Luxe and ASOS Dark Futures range in the UK.
We organised and produced two above the line campaigns using tier 1 influencers @sarahhashcroft and @lukeroytrotman as the face of the two campaigns.
We sourced, contracted, briefed and gained selects from all the talent to create their content and go live between the dates of the 17th-31st of August in order to comply with ASOS’s guidelines of posting. The goal was to commission content across Instagram, Youtube and TikTok.
4 x Campaign Video
40 x Campaign Images
63 x No. of Influencers Used
£2.7m Total Media Value