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Komodo’s Weekly Wrap Up (17.02.21)

Can you believe we are already half way through February? This year is flying by and the world of social media is already taking over. From viral TikTok’s, to the new exclusive Clubhouse app, whatever is happening in the social realm, the team at Komodo are up-to date and here to ensure you are too! Check out what we have discovered this week.


How influencer marketing can maximise your business sales potential 

Today, 89% of marketers believe influencer marketing is one of the most effective strategies to elevating a business and generating sales. As influencers become key role models, it is important to understand the logistics behind how one utilises their power in order to maximise potential results. There are two types of influencers: Nano – those with over 100K following, and Micro – those with less than 10K. 88% of marketers prefer to work with nano influencers, as opposed to 35% of marketers who wish to work with micro influencers. When searching for the right influencer for your business, 54% of marketers leverage agencies and automated platforms for influencers. At Komodo, we are lucky to manage a wide range of influencers that work with a plethora of global brands. Our talent receives incredible levels of engagement when sharing their authentic experience with a certain brand; this in turn prompts high sales. With digital communication surpassing traditional face-to-face, influencer marketing is one of the most popular forms of marketing. Check out the stats you should know in 2021:

Source: SocialPubli 2020 Influencer Marketing Report

Has Tesco become a social media sensation?!

Little Moons mochi desserts have become the hottest ice cream product on the market after a video went viral on TikTok. The hashtag #littlemoons has curated over 45 million views, as TikTok users have been venturing to different Tesco stores to purchase these 4.50 pounds japanese-inspired desserts. But get in quick, as these are selling like hot cakes, or should we say ‘mochi cakes’, showcasing just how powerful TikTok can be at starting trends and influencing society. 

@littlemoonsmochiWe are working hard to restock all of our stores. Thank you for bearing with us 💕 ##LittleMoons ##tesco ##littlemoonsmochi ##fyp ##viral ##mochi♬ original sound – not Amber 💫🦙

TikTok isn’t all dancing and prancing, as they expand their platform to eCommerce measures

With over 800million users, it is safe to say that TikTok is doing fairly well for itself and it’s no secret that it has become one of the most addictive and powerful forms of social media over the past 2 years. However, every candle eventually melts and all that remains is the wick in the middle, that’s why TikTok is working hard to ensure that this wick is long-lasting. TikTok’s biggest risk is it’s lack of eCommerce measures for content creators to utilise and continue to grow, unlike YouTube and Facebook which provide more ways for creators to make money.

TikTok has created three new eCommerce options for content creators to utilise and continue to grow their platform, whilst maintaining TikTok’s high level of audience and engagement. The eCommerce integrations include:

  • A tool that lets its most popular users share links to products and automatically earn commission on any sales
  • The ability for brands to showcase catalogs of their products on the platform
  • “Live-streamed” shopping, a mobile phone version of TV shopping channels, where users can buy goods with a few taps after seeing them showcased by TikTok stars.

These additions will enable TikTok to be taken seriously as a content creating app and allow users to utilise TikTok as a main platform for income, further increasing TikTok’s worth, audience and engagement levels.


Once again, TikTok amazes us all

TikTok is determined to remain prominent in the social world, and that is exactly what it is doing! The internet sensation has partnered with UEFA, to cement its reputation as the home for football fans to share their passion for the game, as well as drive awareness with new audiences. TikTok will provide a place where fans can follow their favourite football content creators, share the best TikTok football content and create their own special moments, reactions and celebrations around the tournament. And keep your eyes peeled for the official UEFA EURO 2020 TikTok account, which will strive to inspire and entertain millions of football fans worldwide with exclusive behind-the-scenes content as well as current and archival footage.


Instagram is determined to not give TikTok all of the social limelight 

Instagram lives for creativity and originality, hence why it is now pressing down on the recycling of TikTok videos on their new measure, Reels. The platform wants to stop users from posting recycled TikToks, and will be making changes to its algorithm and how it recommends Reels to users. Want to go viral on Reels? Start a trend – get original, get others involved, make it entertaining and fun.

Reels that are too saturated with text, logos or blurry will be filtered out and not recommended as frequently. So get creating and use your imagination to be original within the Reels realm. Have you checkout out some of Komodo’s Reels recently? 


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A post shared by KOMODO (@wearekomodo)

Instagram still remains the top performing app for businesses

According to Social Media Today, 22 million businesses posts were shared on social media in 2020. Instagram remained the top performing platform for brand awareness with an engagement rate of 1.16% in 2020, from 1.08% in 2019. Instagram Stories continue to take over, as posting frequencies declined by about 6.22% in 2020 and brands focused their efforts on quick news to be shared on stories. Would you be surprised to know that the average Facebook posts per month increased by about 6.40% in 2020?! Maybe Facebook isn’t dead.. 


Facebook is allocating $120 million in attempt to fight back misleading COVID-19 vaccine information 

In the US, Facebook will now be alerting people when they are eligible to be vaccinated and where they can go. This prompt will assist in gaining awareness of local vaccine roll-outs and will soon be available in other countries. Facebook is also designating a huge $120 million to add credits in the attempt to help NGOs, UN agencies and health ministries to reach more people in regard to the COVID-19 vaccine. It is great to see Facebook has recognised the ever-growing amount of misinformation that is published on its platform and is tackling the issue by seeing the need for unity during this delicate time. 


How did Elon Musk crash the infamous Clubhouse?

You may ask, what is Clubhouse? Clubhouse is an audio-only social media app, breaking the norms of the prominent image and video content on platforms. The app enables individuals to host chat rooms and invites others to join, creating a ‘Clubhouse’ vibe. However, the catch is, it is currently an invite-only app; limiting the amount of people on the app and building the desire for those who wish to be invited. Some people have taken to the internet and are making profit by selling invites on eBay for up to $125 each. Depending on your business, this app could have serious potential for your brand and driving brand awareness. If you are a presenter or have a high level of following with a voice, this app could attract a big ‘Clubhouse’ for you and your business. Like Elon Musk who created a ‘Clubhouse’ and crashed the app, after exceeding the 5,000 person limit, prompting users to create secondary listening rooms and live-streams on other platforms to follow the conversation. This app may be a very subtle marketing strategy depending on what your business motives are.


Pepsi has won the #BrandBowl campaign ad for 3 years in the row

For four years, Twitter has run its #BrandBowl event, which recognises the best Super Bowl tie-in campaigns across a range of categories. For the third year in a row, Pepsi has taken home gold, after creating a campaign revolving around the Halftime Show, featuring The Weeknd, driving the largest overall share of conversation on twitter during the event. However, being one of the sponsors of the half-time show does give Pepsi a head start and is causing some controversy; perhaps it’s time for Twitter to review its criteria or take Pepsi out of the running.

Wait… how many hours are people spending on YouTube?

Daily vlogs, video game streaming, 10,000 calorie challenges, music video clips, vine challenges, you name it – YouTube has it. With more than 2 billion logged-in monthly users, YouTube users spend more than a billion hours watching videos every day. Yep, people watch more than a billion hours.. Every day. And what’s even more alarming, is that people watched over 100 billion hours of gaming on YouTube in 2020, as people used gaming as a time-killer during 2020. Furthermore, as gyms closed, individuals turned to YouTube to hunt down inspiration and motivation. In a recent report, Hootsuite reported that 72% of people used YouTube to exercise in 2020! 


Remember when you would freak out about losing your “275 day streak” on Snapchat?

Snapchat has taken a backseat in the social realm as Instagram steals the show with stories and TikTok becomes the hotspot for video content. This hasn’t let Snapchat shy away as they continue to invest and put forward new strategies to compete against their biggest competitors. Snapchat received 16 million more daily activities in Q4 of 2020, taking it to a new high of 265 million. One of Snapchat’s biggest pushes is engagement and keeping users coming back. Interestingly, Snapchat says that over 200 million of its users engage with its augmented reality tools every day. Snapchat’s recent feature ‘Spotlight’, plays homage to TikTok’s ‘For You Page’, has said to have received good interaction with over 100 million monthly active users in January. It’s fair to say that Snapchat won’t fade without a fight.


…And that’s a (weekly) WRAP! Come back next week for more social media updates from the Komodo team.

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