On Wednesdays Regina George wears pink. On Wednesday’s Komodo does a Weekly Wrap Up! Yes, we are back with another week of what is trending on social media and ways to utilise social media to make your content stand out. At Komodo we strive to always remain up-to-date with the latest trends, to ensure our work is modern and aligns with who we are. Here is what is happening in our world this week.
1.3 million new users joined social media every day during the year we want to forget: 2020
As social distancing was put into place and gatherings were limited, society turned to social media to remain connected to family and friends. There are now 4.2 billion social media users around the world, after 1.3 million new users joined every day during 2020. In Australia, the average social media user spends 1 hour and 46 minutes per day on social media. Hours are spent scrolling through TikTok, FaceTiming friends and family and watching daily vlogs on YouTube; social media is becoming addictive and accessible to all. According to the CEO of Hootsuite, “Consumers connect with brands in the same way they do with their friends and family members, via social and messaging apps” showcasing just how powerful social media has become by captivating the user’s attention and establishing an ingrained emotional connection.
#FilterDrop: The Campaign to put a stop to false advertising on beauty products
The UK’s Advertising Standards Authority (ASA) have implemented hard tactics to stop influencers and celebrities from endorsing beauty products when using a filter as it is false advertising. Anyone that is found to be advertising whilst using a beautified ‘unrealistic’ filter will be removed and banned from appearing on any social media platform. ASA released a statement: “We’ve banned Instagram stories by influencers promoting beauty products because they applied filters which misleadingly exaggerated the effect the products were capable of achieving.” Gone are the days we buy a beauty product and expect to magically transform into Gigi Hadid!
We’ve banned Instagram stories by influencers promoting beauty products because they applied filters which misleadingly exaggerated the effect the products were capable of achieving: https://t.co/dbGYsX8oPm pic.twitter.com/vW2AzQzWzA
— ASA (@ASA_UK) February 3, 2021
The new “Gossiping App”
Social media is all about being out in the open, but Clubhouse flips this on its head by creating an invite-only app based on audio-only content. In order for people to join, you must to be invited by an existing member, creating a social climbing extravaganza. Clubhouse has been named the first tech unicorn of 2021, after being valued at $1billion at the end of January 2021. However, it is still unknown if this app will be invited to join TikTok and Instagram as a top social media platform or if it will remain exclusive to those with the link…Watch this space.
Want to ask Charli D’Amelio’s a question?
TikTok has released a new feature to prompt more engagement between creators and their fans: Q and A option. Now users can pose questions to creators that can be answered in future clips. The purpose is to prompt fan engagement and maximize connection within the app. The feature will only be available to public Creator Accounts with more than 10K followers and have opted to turn it on. The sole purpose is to prompt engagement and ensure TikTok continues on its ever-growing journey. Whilst you’re on the platform.. be sure to give Komodo a follow: @wearekomodo!
@wearekomodoWaking up in paradise… 🌴 ##tiktoktravel ##travel ##travellife ##fyp ##foryou ##expecttheunexpected♬ Paradise – Bazzi
TikTok announces a new partnership with WPP
Just when you thought TikTok couldn’t get any bigger…They partner with WPP. The global advertising giant will give their clients greater access to internal tools and options to help maximize their on-platform efforts and tap into the rising influence of the video-sharing platform. TikTok explained, “WPP will have early access to advertising products in development, ensuring WPP and its clients remain at the forefront of innovation as TikTok further develops its suite of products for brands”. TikTok and WPP will be collaborating together on a new creator partnership program, facilitating brand collaboration opportunities with relevant platform stars. Once again, TikTok has come out with a bang and continues to thrive in the social realm.
Taylor Swifts song “No Body, No Crime” has caused Twitter some meme chaos
This isn’t an everyday T-Swift album. Taylor Swift’s latest album ‘Evermore’, has drawn incredible exposure, particularly the single “No Body. No Crime”. The song uses the haunting lyric “I think he did it but I just can’t prove it”, sparking a hilarious meme all over twitter. Below are some of our favourites:
YouTube launches ‘Shorts’
It’s evident TikTok has taken the world by storm and it’s competitors have had to adapt to the demand quickly. Instagram created ‘Reels’ and now YouTube has created ‘Shorts’, allowing creators to capture catchy videos using their mobile phones. This feature is currently only available in India to test and expand features before releasing globally. For more information on this, head to the BuzzFeed article here.
Instagram adds a ‘Recently Deleted’ folder
Do you ever post a photo and quickly panic that “it doesn’t suit the feed!” In a hot second it is deleted; the hard work of a curated caption, tagging your killer outfit and selection of filters all wiped. Thankfully, Instagram has created a brand new ‘Recently Deleted’ folder enabling users to restore any posts that have been deleted for 30 days. One of the main purposes of this feature is to offer resources if someone was to hack and delete photos. Unless someone was to go the extra mile and delete from the ‘recently deleted’ folder, all your content will now be restored without having to painfully recreate. Head to Social Media Today to learn more!
The Duke and Duchess of Sussex quit social media
After accumulating a following of more than 10 million on their Instagram account, Harry and Meghan have become discouraged by the ‘hate’ they received online due to their decision to step down as senior royals. After being the most trolled person in the world in 2019, Meghan claimed the “almost unsurvivable” online abuse began to take its toll. “Whether you’re 15 or 25, if people are saying things about you that aren’t true, what that does to your mental and emotional health is so damaging.” Online abuse and trolls have become a prominent issue in the social media world, one we do not take lightly at Komodo. No matter who you are, no one deserves to be targeted online or offline. Before you comment on someone’s post or DM someone online, think “is this actually benefiting anyone?” Remember your actions reflect on you rather than the person you are targeting. Read the full article on the Duke and Duchess’ divorce from social media here.
In the forever-shifting social media climate we at Komodo use an always-on approach, keeping our fingers on the buzzer for the next exciting development to change our life once again. Check in next week for another weekly wrap!