Technology is accessible, it’s interactive, it’s ever-growing. We arguably connect more online than we do face-to-face; whether that be by Facetiming someone on the other side of the world, interacting with others through Instagram or Facebook, even duetting with a stranger on TikTok. This week’s “Weekly Wrap” showcases just how much social media is rapidly growing and how we can keep riding the wave along with it.
Influencer marketing is taking over in 2021
Couldn’t get enough of our influencer stats last week? We have another serving for you. In the recent 2021 Influencer Marketing Hub Benchmark Report it was reported the influencer marketing industry is set to grow to approximately $13.8 Billion this year; a colossal leap from $9.7b last year with thanks to COVID19 as consumers now spend considerably more time online. 59% of respondents to the IMH survey claimed they now have a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021. It seems businesses are finally recognising the power of influencers.
Australia is toughening down (under) with new Media Bargaining Laws
Fake news, real news, no news? Facebook had to amend their platform, whereby publishers and users in Australia could no longer share or view any articles on its platform, in response to the Prime Minister, Scott Morrison’s proposed bargaining laws. The new law required social media companies to pay media outlets for using their content. Facebook’s Managing Director (AUNZ), William Easton, stated in a recent interview “The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content”, leaving Facebook with a “stark choice” to “comply with a law that ignores the realities of this relationship”. Thus, Facebook took the high road and restricted Australians from posting news links and sharing or viewing any news on the platform. A huge step that would completely change the way consumers use the platform. However, since the implementation of these measures, Facebook has been in disputes with the Australia government, and has since won the battle. This has resulted in Facebook agreeing to restore news content for Australian users on the platform. Not even ScoMo can compete against the multi-million dollar platform.
Another week, another TikTok hack
You know when you have a song playing on your iPhone and you go to video and then the song instantly cuts off? Buzz kill, we know. Well say no more thanks to @erik_tollefsrud‘s TikTok hack, with over 450K likes, we have beaten the system! Check it out below:
@erik_tollefsrudRecord and video and play music at the same time! #iphone #apple #iphonetips #iphonetricks #iphonehacks #fyp♬ Paradise – Ikson
“I saw Clubhouse created an audio only chat room, so I created an audio only chat room” – Mark Zuckerberg.
No but seriously, Facebook is in the process of creating a similar measure to the up and coming social media app, Clubhouse. Facebook has been known for its history of cloning competitors and now Facebook executives have been instructed to create an audio-only chat room. For those of you who are living under a rock, Clubhouse has boomed in the social media realm, but this isn’t any regular social media app filled with glamorous images and fuelled by likes and comments. This app runs purely on an audio-only and invite basis – discrete and exclusive, how niche! Being different from other social media platforms, Clubhouse’s unique touch has evoked great attraction from society, and of course Facebook is a ‘zucker’ for anything trending!
There is a new bird in the sky
With its bug yellow bird logo, Koo is a not-so-subtle rip off of Twitter, due to the ongoing battle between the Indian government and Twitter. Widespread protests against new laws that would deregulate some areas of India’s agriculture sector, riled the government ministers as misinformation generated resistance to the reforms. But no matter how much the governments pushed Twitter to remove accounts that were initiating political unrest, they didn’t budge. Hence, Koo was developed to advocate free speech further fuelled by their motto “The Voice of India in Indian Languages”. With 1 million active users and the support of the Indian government, it will be interesting to see just how high Koo can fly in the social world.
I am now on Koo.
Connect with me on this Indian micro-blogging platform for real-time, exciting and exclusive updates.
Let us exchange our thoughts and ideas on Koo.
— Piyush Goyal (@PiyushGoyal) February 9, 2021
The gap in the social media realm has finally been filled
26 year old Nathan Johnston noticed a gap in the market during COVID last year: that gap was how difficult it was to connect on social media for a person with disabilities. Mr Johnston, who has cerebral palsy, was inspired to create his social media site ‘Disability Club’ after feeling isolated during the peak of the pandemic. In a recent ABC news article, it was reported he received funding and support since the beginning of the site’s development with a $10,000 NBN grant which enabled him to develop and code the ‘Disability Club’ website. During the Pandemic there was a distinct lack of accessibility to technology for individuals with disabilities; Thanks to Nathan Johnston, this is finally being brought to society’s attention.
There is always time to turn any event into a meme sensation
The Super Bowl is one of the biggest events in America, not only for its athleticism, but for its half time performance and commercials leading up to the event. The half time performance by The Weeknd and Drake’s State Farm commercial, have fans going wild with the memes already.
Check out below some of our favourites:
From new TikTok trends to new Facebook laws, we hope you enjoyed this week’s weekly wrap.
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