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Komodo’s Weekly Wrap (03.03.21)

Did anyone else wake up this week and think, “where did the last two months go?” We are already in March! 2021 is flying by and we are here to ensure you don’t miss any information in the social media and marketing world. So we are here to kick off the first week of March with a bang and bring you all new stats and trends from the social media world. 

 

4.5 births every second, 15.5 new social media users every second

It’s safe to say that whilst the world is growing, and the online world is growing faster; in fact 3 times faster. 2020 saw a 13% increase in social media users, bringing the number of social media users to 4.2 billion by the start of 2021. However, one thing that didn’t change too much over the year of 2020, was the amount of time spent on social media. Surprised? So were we! The average user spends 2 hours and 25 minutes on social media each day, which increased by only 0.4%, between 2019 and 2020. Looks like people actually were ‘working from home’.

 

2020: The year of virtual drinks, baking… and high levels of video consumption

It’s no secret that the world of video content has skyrocketed, particularly since the development of TikTok. A recent study conducted by Snapchat reported that shorter videos, between 1 minute or less, receive 61% more attention than a video that is 6-10 minutes long, which receives the attention of 42%. We can all admit we have had a moment of scrolling through your phone, only to realise you’ve just wasted 2 hours…

To read the full report on how COVID19 has impacted video consumption, head to the link here

 

Virtual worlds, virtual communities

With social events being put on hold in 2020, the virtual world boomed, and in particular virtual communities. Digital communication was key to remaining connected with friends and family, spiking the desire for online communities. A survey was conducted by The Gov Lab on the “Power of Virtual Communities”, interviewing 50 Facebook groups and 26 global academic and industry experts with about a thousand respondents. 15 countries were asked whether the most important group they belonged to operated primarily online or offline; 11 out of 15 countries determined that their most important group was online. Furthermore, in three of those countries, the proportion was 50% or more respondents. Thus, the final verdict indicated that 77% of respondents said the most important group they are part of now operates online.

 

How influenced are you?

We are viscerally aware of the influence of influencers by now. In a recent study by Marketing Dive, over half (51%) the respondents reported to be swayed by an influencer promotion to purchase a product or service. The majority age group was those between 25 to 34 with 39% claiming that influencer endorsements affect their opinion about brands. Influencers have the power to humanise brands, making them an important bridge with consumers as they spend more time on social media, according to the report. Sign up to read the full article on the link here.  

 

The exclusive side to Twitter 

Twitter intends on launching a new measure “super follow” by the end of the year, which will allow users to charge followers for access to exclusive content. The purpose for this feature is to evidently make more money, as Twitter intends to branch out from advertising. The chief executive, Jack Dorsey, stated that “exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivise them to continue creating content that their audience loves”. 

Twitter’s top trend 

Twitter has become a social media platform for individuals to express what is on their mind. Sometimes taken too far if your name starts with D and last name rhymes with dump…. but for those who use Twitter properly, it has become a vital platform to voice opinions and connect with like-minded people. Thus, Twitter has released their latest trends, highlighting a range of rising topics based on engagement levels over the past two years. The top trend was reported as wellbeing with a 55% increase in tweets around self-care from 2019 to 2020. Mental health has become a prominent discussion on Twitter, as there has been a 30% growth in conversations surrounding mental health, with 74% of tweets within this category mentioning mental health.

To download the full 33-page report, hit the link here

 

Clubhouse is in the doghouse

Clubhouse has rapidly grown over the past few months, as the first audio-only social media app, however it is already suffering from data breaches. An ‘unidentified user’ was able to stream audio feeds over the weekend from ‘multiple rooms’ into their own third party website. Since the incident, the company has added safeguarding measures to prevent such incidents reoccurring. This mishap has evoked a wakeup call for services to ensure their security is working before imploding within the social realm.

 

There is a new boss in town

From viral dances, to short comedy skits, TikTok has everything. One thing that has recently attracted a lot of attention on TikTok, are the ‘Life & business hacks’. So of course, in classic TikTok style, TikTok has capitalised on this aspect and has created a new profile: TikTok for Business. This account will share marketing tips, usage insights and preview upcoming events to help advertisers make the most of the platform. 

With TikTok set to reach a billion users in 2021, it is evident that utilising the platform as a marketing measure is the way of the future, so it’s important to know just how to truly utilise all it has to offer.

@tiktokforbusinessTikTok For Business is officially on TikTok! Follow us for tips on how to grow your brand. ##tiktokforbusiness ##tiktok♬ original sound – TikTok For Business

TikTok is in the ring and isn’t afraid to swing a hit at anyone who gets in its way

Once again, TikTok has capitalised on its global impact, dominating the world of social media. TikTok has announced a multi-year partnership with UFC to deliver exclusive livestream content for UFC fans on TikTok around the world. With more than 6.4 million followers on TikTok, the UFC has become the third most followed sports league on the platform since October 2019, and will continue to grow its online community within its partnership.

 

The social world becomes that bit more inclusive 

Facebook has made a huge shift in the world of social media, creating an all inclusive feature for those who are blind and visually impaired. 

The new measure, Alt Text, enables users to add a description of the photo, that will then be used to create an audio photo description for individuals who are visually impaired. Of course Instagram has followed suit of its favourite brother Facebook and swiftly implemented this feature. In order for this to be truly effective and inclusive, users must ensure they are adding in detailed descriptions of the image. Do your part and add in a little description when posting on your socials so everyone can feel included online. 

 

Saves are the new likes 

For years society has sought after ‘likes’ in the social media realm. However, things are changing as Instagram’s new algorithm has altered the way in which accounts increase their reach and impressions. That’s right, saves and shares are becoming the new likes and comments. If someone likes your content, it has always been the way to ‘like’ it, but now, if someone really loves your content, they ‘save’ it, improving the longevity of your post and allows you to understand the content your audience really likes. Moving on to ‘shares’, this feature is vital when it comes to interacting with your audience. It allows your content to be projected through other accounts, further boosting your reach, it also highlights how valuable people find your content. So, stop stressing about the likes and create content that you love, the rest will follow.

 

Taking it back to the 70’s in the 20’s

They say history repeats itself, and it’s no secret that the concept of using disposable cameras has grown enormously over the past 2 years. Instagram feeds are filling up with grainy images, as society takes a step back from capturing every moment, and focuses on capturing on the key moments…. because let’s be real, taking 100 photos on your iPhone is accessible, unlike a disposable camera. 

The Youtube sensation, David Dobrik has tapped into this fixation and has created a unique app called, ‘Dispo’. Designed to take away from the glammed up world of social media, this app encourages people to ‘live in the moment’ and get their creative side flowing, by taking ‘retro-looking’ photos that ‘develop’ overnight. 

In a seed funding round in October, Dispo raised $4 million, and only last week the company raised $20 million at a $200 million valuation in a Series A funding. The app is gradually growing and is slowly expanding internationally. David Dobrik specialises in producing non-glamorised and unedited YouTube videos, and now continues to carry on his legacy of real content through his app, “Dispo”, encouraging society to not take life too seriously.

That’s all for this week folks! Be sure to follow us on our social channels: @wearekomodo

 

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